PAnda express
When it comes to celebrating Panda’s signature menu items — what’s compelling about The Original Orange Chicken, Broccoli Beef, Kung Pau Chicken, Chow Mein and more isn’t just the dish, but the way we’ve enjoyed these dishes for the last 40 years. However You Panda became a celebration of Panda fans and all the rituals they tap into with every panda fav ordered.
What began as an evergreen TV campaign turned into one of the most successful sales campaigns in PX history.
Each fan favorite dish was showcased around a dining ritual true to Panda fans all across the globe.
It quickly became a campaign about PX fans themselves as much as the food the brand become known and beloved for.
The campaign was a wild success, exceeding industry benchmarks (measuring true conversion) in Q3 and Q4 by 399%.
Role: GCD
Team: Amy Matheu (CD). Jacque Vavroch (CD), Brooke Horne (Sr. Producer)
Director: Tom Wilson, Feel Films
Agency: The Many