Always playing at the intersection of entertainment, media, culture and commerce, I’M a big idea thinker that loves to world-build with brands as characters.
As a creative director, I’ve helped challenger brands find their voice and legacy brands engage entirely new audiences across all traditional, experiential, digital and social channels.
My professional experience stretches across a number of categories, having partnered with some of the biggest brands in entertainment, gaming, sports, automotive, QSR, CPG, travel, finance and tech; and developed memorable, award-winning work for brands such as Panda Express, Netflix, Chameleon Coffee, Riot Games, 2K Games, Ubisoft and Lexus to name a few.
At The Many, I serve as Executive Creative Director and department head. For the past half decade, I’ve played an integral role in the agency’s transformation, contributing to nearly a dozen new business wins and helping to define the agency vision and operating model looking forward. Prior to The Many, I worked both in-agency and in-house, as a creative director and copywriter at Team One, Riot Games, TBWA\Chiat\Day and more.
When it comes to the work, I believe in brand storytelling with human tension at its core. I also believe the best ideas aren’t merely a question of how, but from whom — that representation matters, and I am constantly working on new ways to introduce local high school mentorship programs with the hopes of building stronger pipeline opportunities for the next generation of award winning creatives.
