Always playing at the intersection of entertainment, media, culture and commerce, pai is a big idea thinker that loves to world-build with brands as characters.
As a creative director, he’s helped challenger brands find their voice and legacy brands engage entirely new audiences across all traditional, experiential, digital and social channels.
Pai’s professional experience stretches across a number of categories having partnered with some of the biggest brands in entertainment, gaming, sports, automotive, QSR, CPG, travel, finance and tech; and developed memorable, award-winning work for brands such as Panda Express, Netflix, Chameleon Coffee, Riot Games, 2K Games, Ubisoft and Lexus to name a few.
At The Many, Pai serves as a Managing Director and creative department head. He has played an integral role in the agency’s transformation, contributing to nearly a dozen new business wins and helping to define the agency vision and operating model looking forward. Prior to The Many, he worked both in-agency and in-house, as a creative director and copywriter at Team One, Riot Games, TBWA\Chiat\Day and more.
When it comes to the work, Pai believes in brand storytelling with human tension at its core. He also believes the best ideas aren’t merely a question of how, but from whom — that representation matter, and he is constantly working on new ways to introduce local high school mentorship programs with the hopes of building stronger pipeline opportunities for the next generation of award winning creatives.
