Panda express
“Travel. Food. Art. - These are the three best ways to introduce people to new cultures. And we can play a role in two of those.” This was one of the first things we heard from the CMO of PX before we pitched and won the business. And it’s why music has always played a significant role in the storyteling for every campaign that’s followed. Here are a few spots we’ve helped create for the brand, with authentic wok cooking at the core of it all.
Warning: the all-new Sizzling Shrimp dish from Panda will likely blow your mind.
Role: GCD
Team: Amy Matheu (ACD), Jacque Vavroch (ACD), Michelle John (Sr. AD), Jameson Miller (Sr. Copywriter), Brooke Horne (Producer)
Director: Tom Wilson, Feel Films
Agency: The Many
The newest fan favorite at Panda Express isn’t just meatless. It’s plant-more. Introducing Beyond the Original Orange Chicken.
Role: GCD
Team: Amy Matheu (ACD), Jacque Vavroch (ACD), Michelle John (Sr. AD), Jameson Miller (Sr. Copywriter), Brooke Horne (Producer)
Director: Tom Wilson, Feel Films
Agency: The Many
To highlight the all-new Wok Seared Steak and Shrimp, we put Panda guests in the shoes of a Wok Master.
Role: CD
Team: Evan Chiplock (CW), Cam Bell (AD), Jesse Romero (Producer)
Director: Paul Trillo, Art Class
Agency: The Many