OTOKI | Jin Ramen
Challenged with launching a Korean ramen brand all across the globe, we leaned into what millions of K-culture fans couldn’t resist: their favorite K-pop icon, starring in a K-drama, centered around his cravings for real K-ramen. One day after launching the work, Jin Ramen sold out in various stores all across the globe.
Agency: The Many
Role: ECD
Team: Mint Li (CD), Jeremiah Wassom (GCD), Amanda Kim (ACD), Mia Bawale (Designer), Matt Moraski (Producer), Jen Denis (EP)
Production: AJ & Miles (Director), SixTwentySix Productions