broadcast, content
Riot Games | League of Legends
100M players worldwide? It's a nice start.
With 140+ Champions available to play, Riot wanted to remind teenagers around the world that League of Legends isn't just an ultra-competitive game for toxic try-hards. It's a place where you can have fun with your friends as you discover every type of player fantasy imaginable. This was the strategy we developed that led us to our new player launch campaign: Play Your Way.
We developed three spots that brought the feeling of champ-select to life with actual League players.
Here are a few additional clips we created as social content and bumpers.
Role: CD
Team: Mike Kohlbecker (CD), Mickey Finnegan (CD), Alex Dossett (Producer)
Director: Bryan Buckley, Hungry Man