BIZZARD | DIABLO IV
AdAge Editor’s Pick
Diablo IV: Vessel of Hatred is hard. The enemies are brutal. The dungeons are terrifying. The challenges are frustrating. But the addition of mercenaries makes things a little easier because with them, you never have to fight alone. With the challenge of attracting lapsed players back to the franchise they once loved, we positioned this expansion’s new mercs as your best friends in battle — so every player can feel more confident slaying demons in Hell.
Inspired by iconic toy commercials of the 90’s, we wanted to make Diablo fans feel nostalgic for something new, gory and playfully evil.
We worked with the talented folks at Stoopid Buddies to design real-life toy dolls we branded: SlayPals. They became out main characters in film and social.
We crafted a diabolically catchy theme and sing-a-long that players could stitch as the backtrack to their gameplay.
We even created illustrations of our mercs that became IRL merch in the Blizzard store for fans to collect.
Role: Head of Creative
Team: Nate Totten (CD), Aimee Brodbeck (CD), Mia Bawale (Designer), Erin Sullivan (Producer), Liz Corsini (Producer), Matt Moraski (Producer)
Director: Dave Ebert, First Ave Machine,
Agency: The Many