Chameleon Coffee

ooh, experiential, social, film

For the launch of Chameleon’s bagged coffee grounds and beans, we developed an entirely new tagline for the brand — Refuse to Blend In. More than just a line, this quickly became the brand ethos and philosophy for how Chameleon would should up in the world, and in collaboration with three renowned street artists and muralists — Zuzu Perkal, DJ Neff, and Fumero — we developed a truly distinct OOH campaign and coffee pop-up experience in three of the company’s biggest markets.

Press: Little Black Book

Each artist developed a bespoke art piece focused on a unique pillar of the brand. And designed within each mural was a QR code, so that when passersby opened their cameras to take a picture, a deeper step story would unlock on their phones. We affectionally called it Chameleon’s “Q-Art” campaign, and with each link opened, patrons were offered a free bag of coffee to be delivered to their home. Within 24 hours of the campaign being live, over 3,000 bags had been claimed.

Meet the artists, see their works come to life, and learn more about how they brought to life the meaning of Refuse to Blend In.